Brief:
Raven Made is an online retail store specializing in cosplay costumes. The brand requires a distinctive logo that incorporates a reference to a raven, while using the specified color palette of red, black, and silver.
Solution:
I discovered that the store had been using a feather stamp on their packaging and receipts, so I incorporated this element as a subtle, low-opacity background for the text. While sourcing the stamp, I found hand-drawn lettering stamps that added a touch of whimsy, reflecting the playful nature of cosplay. I then used the feather stamp to create a pattern of silver feathers over a cool red background, applying it across business materials, digital assets, and marketing documents. This pattern was also printed on fabric for use in products, swag, and hang tags, reinforcing the brand’s visual identity. Additionally, I developed the tagline "Get your costume on" to further enhance the brand's personality and messaging.
Branded Pattern
Hang Tags
